Akshaya Tritiya is fast approaching, and with it, the chance to partake in an auspicious tradition of welcoming prosperity and growth into your home. On this day, believers of the festival invest in generational assets as a symbol of creating wealth, signalling an inflow of positive returns. While traditionally gold has been the go-to asset for investing on this day, a cultural shift has also led people to invest in natural diamonds as a sign of wealth. So, which is the better investment? Let’s discover through this detailed article.
Gold’s Significance On Akshaya Tritiya
Gold has been around for ages, and historically held a significant role as a sign of wealth. The rich have always prized gold, and in India, even to this day, gold is an integral part of major life events. Weddings, childbirth, and even milestone birthdays and anniversaries involve gifting gold. Festivals like Akshaya Tritiya and Diwali (Dhanteras) are peak times when individuals and families line up outside jewellery stores to purchase gold jewellery and coins.
But why?
Since gold is extremely durable and an ever-rising asset, it becomes a part of the generational wealth pool, benefiting not just the buyers but their heirs for centuries. It is also believed to welcome financial prosperity to the home, and hence, has been a popular choice for so long.
However, times have changed, and so have perspectives. Beyond an investment, the modern consumer is looking for avenues that can be enjoyed while also becoming a generational value-holding asset. This is where diamond steps in.
Diamond’s Rising Acceptance In Tradition
From an investment perspective, gold is considered more liquid, given its standardised pricing and daily tracking. However, diamond is much more stable and not subject to extreme price volatility, which makes it an equally great option. But diamonds come with a lot of advantages that gold does not. Diamond jewellery is much more appealing and wearable on a regular basis as compared to the heavy pure gold sets that spend more of their time in a locker. In fact, with the creation of lab-grown diamonds, more people are now able to buy diamonds. These not only become an asset that is simply passed on from one locker to another, but one which is enjoyed, cherished, and passed on with fond memories.
Lab-grown diamonds in Hyderabad, for instance, are gaining momentum, driven by increasing market trust and their similar chemistry to natural diamonds, minus the unfair trade practices.
Which is better, this Akshaya Tritiya?
From a comparative point of view, considering which is a better investment choice, gold or diamonds, depends on a lot of factors. To some extent, which one is the better investment for you might vary from someone else’s opinion based on goals and thought process. Some of the key factors include the following.
Symbolic Value
Traditionally, gold has been the element in which people have invested. It was more widely available and accessible to the masses, while diamond was seen as something only the rich could purchase. As such, gold has traditionally held more value on auspicious occasions such as Akshaya Tritiya.
But today, the narrative has changed, and diamonds are easily accessible to a wider audience base. This is leading to a shift in consumer preference. Along with it is the fact that diamond solitaires are typically studded on a gold base, which many people consider to be working both ways. You get diamonds, as well as gold, making it the perfect investment for Akshaya Tritiya.
Emotional Value and Heirlooms
For the longest time, gold has been collected over time to be gifted on auspicious occasions and passed down through generations. Families saved money to buy gold that can be used in weddings, and passed down through the generations as a safety net and as a family heirloom. It came, and still comes, with a lot of emotional value in India. Refined, intricate pieces holding stories of the past are an integral part of India’s modern jewellery culture as well. It is a story of treasured choices and unique familial personalities, seen as a blessing from ancestors to new members of the family.
In this respect, diamonds are new. They might not hold as much of a family history as gold does, yet. But diamonds are becoming the new heirloom which elders are passing to the newer generations. Taking into account the changing tastes and preferences of modern generations in terms of types of jewellery and their utility, diamonds are more sought after, quickly becoming the heirloom of the future. The shift in generational belief is a symbol of the older generations growing beyond established customs and embracing what the future generations hold dear.
Starla’s Promise
Festivities must be celebrated with an open heart, welcoming only the best. Strongly believing in this idea, we at Starla Jewels bring to you a beautiful collection of diamond jewellery. Our gorgeous pieces, made in pure and certified lab-grown Hyderabad diamonds, competitively priced, are just what you are looking to bring into your life this Akshaya Tritiya. We craft pieces that appeal to the eyes, suit your various needs, and are 100% pure, so that you get something that you are proud of, and which becomes an important part of your heirloom collection. With us, you can find jewellery that reflects your personal style and can be cherished by generations to come.
Conclusion
This Akshaya Tritiya, welcome a diamond piece into your life. Its shine, brilliance, and elegance will not just elevate the auspiciousness of the occasion, but also attract abundance and prosperity. Choose something that you can enjoy, and so can your heirs, something that becomes a highly adored staple, and something that matches your personality. With Starla Jewels, you can find options that are the perfect Akshaya Tritiya purchase and investment that comes with a certification of authenticity. Invest in pure materials with Starla Jewels this Akshaya Tritiya.
